One of Council's top priorities is to ensure your professional body redoubles its efforts to deliver great value to you, our members

One of Council's top priorities is to ensure your professional body redoubles its efforts to deliver great value to you, our members. Value is in the eye of the beholder, so we're keen to better understand what matters to you.
Back in November 2018, we conducted our first all-member survey since 2011. The online survey was part of a research programme designed to give us insight into what you value, and to make sure we are equipping you with the tools you need to succeed in a rapidly changing employment landscape.
As a member of Council, and now IFoA president, I have found it incredibly useful to hear directly what you most value about your IFoA membership, the challenges and issues you face and what we could improve to deliver better value for you. You were very clear that you expect more from the IFoA and that we have some distance to travel before we're delivering the value you need.
We have already begun to use your feedback to shape our future strategy and activities, ensuring we are focusing our resources in the areas that you have told us are most important to you. It has been both inspiring and humbling to be able to put your voices at the centre of IFoA strategy and collaborate with members from across the globe in shaping the future direction of our professional body.
We have listened to your feedback and are making changes so that your IFoA membership is delivering the services and value you need, now and in the future. We have already reduced our subscription rates, and our Boards and Working Groups continue to review their current activities and future plans in light of your views. Our Council and Board members are committed to making your views count in the areas that you said were most important to you, including our fee structure, regulation and lifelong learning. Indeed, many of you have told us how effectively we have responded to your requests for more support on data science.
Incorporating the member research findings and recommendations into Council's recent strategy review has embedded clear, member-led priorities in our strategic plans for the coming years.
To make sure that your feedback remains at the heart of our professional body, we are currently carrying out an all member online survey. We want you to let us know how we are performing so that we can refine our plans and direct our efforts accordingly.
I encourage you to take this valuable opportunity to let us know how useful you find your membership, how satisfied you are with our current membership offer and whether your IFoA membership is delivering value for you. The survey will be open until 27 November, so make sure your voice is heard.
John Taylor is the president of the Institute and Faculty of Actuaries