We have recently created some LinkedIn groups as part of a wider package of communications improvements delivered for our practice communities.
Alongside our new and improved practice area web pages and personalised emails, the LinkedIn groups aim to boost the level of interaction in our practice communities and improve the timeliness and relevance of the information our members receive.
They provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. Once someone joins or is accepted into a group on LinkedIn, the conversations show up in their news feed, which is an easy way to keep up to date with conversation threads. There is also the added bonus of being able to turn on push notifications to receive email updates when a post is shared, as we all lead busy lives.
We have also created a selection of LinkedIn training videos to help you make the most out of the groups. These cover areas such as how best to start a conversation, how to increase engagement and how to improve your profile. These will be made available to members and the link will be shared with you shortly.
You can be an active participant in these groups by contributing, facilitating or offering a resource.