Car manufacturer Lamborghini is to release a special edition of one of its super cars to celebrate the pension reforms that come into effect in the UK this month.
A modified version of the Lamborghini Reventón, the APR-01, will be made available in limited numbers - and only to those 55 or over with a defined contribution pension scheme.
Customers can register their interest in the car from today (1 April).
The car has a number of modifications for its target market, including a Lamborghini-branded picnic rug, and a car stereo automatically tuned to Classic FM.
Aprile Foulle, dealer at flashycars.com, said the company was looking to capitalise on pension minister Steve Webb's comments in 2014 that pensioners may choose to spend their pots on a sports car.
"If you're looking to get to Eastbourne as quickly as possible, this is the car to do it in," she said.
Reforms that will allow savers to access their pension pots come into force on 6 April.