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03

400 Club survey results: members' communications and engagement

Open-access content Thursday 26th February 2015 — updated 4.50pm, Tuesday 14th April 2020
2

It has been two years since we ran a comprehensive survey on member support activities, so I was personally cheered to note that the majority of 400 Club members (the IFoA's virtual feedback group) acknowledged the progress as positive, especially in the areas of continuing professional development (CPD) coordinator engagement, volunteering, membership team performance and developments in online learning provision. 

In fact, 87% of those who took part felt satisfied with the services we are providing (ranking 3-4, where 1 is low and 4 is high).

The 85 pages of feedback are being analysed by the member support team, who will work towards the challenges you have set them but take comfort in knowing that what has been put in place has made a positive impact. Highlights include: 88% rated the new CPD coordinator guide positively, prompting one member to say: "It is a large step forward and feels like the IFoA, employers and actuaries are a team rather than a bunch of individuals. We currently have one CPD coordinator, but are [contemplating] more." 

In terms of the promotion of volunteering, 96% of the 400 Club rated the developments positively, with one member claiming: "Volunteering used to be very much an old boy's club - places would only ever be filled by friends of existing volunteers. I'm glad to see that it's all more open and transparent."

The opportunity to learn online, through event recordings and especially professionalism videos, was seen as a great step forward by 93% of the 400 Club, with 64% of them giving this the highest rating. One advocate exclaimed: "I cannot tell you how much I LOVE being able to get professional skills and CPD online. If I could give this a 40 and not a 4, I would!"

Our objective is to provide equal service to all members - a challenge as members are in almost every country of the globe. We want members to feel part of a vibrant community that supports and develops their knowledge. 

One member has embraced this vision: "I joined the IFoA about three years ago and have witnessed the remarkable improvement in resources, member engagement and support. I am very proud to be a member of this organisation, and keen to be involved in its continued growth and development going forwards.

As membership director, it doesn't get better than that. Thank you again, 400 Club. 

Click hereto get involved.

This article appeared in our March 2015 issue of The Actuary.
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