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09

Fundraising frenzy at Lloyds

Open-access content 3rd September 2014

Did you know that one in three people over 65 will die with dementia? Or that excessive drinking in mid-life doubles the risk of developing it? It is World Alzheimer's Month and important for us all to get informed, raise awareness and challenge stigma.

A team of interns at Lloyds Banking Group (LBG) have been fundraising for Alzheimer's Scotland and generating as much awareness as possible. They have been selling fortune cookies, running marathons, organising pub quizzes, bag packing at supermarkets, mountain climbing, penny collecting, hosting competitions and many other activities.

The fundraising frenzy hasn't been limited to the interns. Toby Strauss, group director for Insurance at LBG, and a host of insurance personalities within the group, along with Scottish Widows, have been eagerly training for their Prudential Ride London-Surrey 100 cycle, creating an atmosphere of generosity and team spirit from the top down. They have already raised more than £10,000 and, together with the commercial banking team, have raised more than £32,000. This is in addition to the incredible £4 million the LBG has already raised.

Friendships have been cemented, a great time has been had by all and tons of money has been raised. Alzheimer's Scotland's Live Well Campaign is a fantastic programme that aims to train carers across the UK so that they have the skills and support necessary when being the prime carer for a loved one with dementia.

 www.alzheimers.org.uk

This article appeared in our September 2014 issue of The Actuary.
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