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The Actuary The magazine of the Institute & Faculty of Actuaries

Society of Actuaries celebrates rebrand success

The Society of Actuaries enjoyed success at the recent PRWeek Awards, the leading awards programme for the public relations industry.

The awards ceremony was hosted in New York City, where the award for the Corporate Branding Campaign of the Year was presented to the actuarial profession for the work on ‘Actuaries — Risk is Opportunity: The Revitalisation of a Profession’s Brand’.

Other nominees in the corporate branding category were Nintendo of America, Toyota Motor Sales USA, Tesla Motors and InterContinental Hotels Group. The awards programme showcases the best PR campaigns, people and companies from the past year.

More than 900 entries were received in a variety of categories and the finalists were chosen by a panel of 77 judges. “I’m thrilled to share the great news that our work together in rebranding the actuarial profession has been recognised,” said Bruce Schobel, FSA, MAAA, FCA, president of the Society of Actuaries.