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Less than one in five ‘know about pensions auto-enrolment’

Only 19% of the British public are aware of the pensions auto-enrolment initiative being rolled out later this year, according to research published by Aon Hewitt.


11 JUL 2012 | THE ACTUARY NEWSDESK: NICK MANN

The survey carried out by the human resources consultancy found levels of awareness were particularly low among individuals who are not currently members of a workplace pension scheme – the primary target of auto-enrolment – with just 16% aware of the initiative.

Just over a third (36%) of employees already in private sector pension schemes had heard of the project, which will begin in October when the UK’s largest companies begin auto-enrolling their employees.

Respondents also suggested limited penetration for government communications on the topic, with only 6% of those surveyed having seen the Department for Work and Pension’s advertising campaign on auto-enrolment.

Aon said this showed how important the TV advertising campaign planned for September could be, but said employers also had a role to play in making sure their workforce understood the implications of auto-enrolment.

James Patten, benefits design specialist at Aon Hewitt, said: ‘The government TV ads scheduled for September should make a difference but employers also need to take steps to communicate the implications of auto-enrolment to their workforce. 

‘Otherwise, the first time some employees understand the new requirements will be when they see their payslips and realise that contributions have been deducted –  and that they have a limited window in which to opt-out,’ he said.

Aon also found limits to the information that had already been provided to workers on auto-enrolment, with only 18% of those surveyed who are now scheme members but are aware of the initiative agreeing they had received enough information on it.

Mr Patten added: ‘There is clearly an education gap. Employers need a strategy both to deal with the regulatory communication requirements and to ensure their employees understand the implications of auto-enrolment before contributions are deducted.’

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