Representatives of SIAS and the Actuarial Profession were
joined by actuaries and members of organisations who have supported the
magazine to witness the unveiling of the first issue of the publication since
it moved to Redactive Media Group.
Speaking at the event, Derek Cribb, chief executive of
the Institute and Faculty of Actuaries, highlighted the team work involved in
producing the magazine and the important role it plays in enabling the
profession to discuss important issues.
‘The production of the magazine is a team effort. I look
forward to getting this right and getting a quality magazine out for all the
members,’ he said.
Frank Oldham, chairman of SIAS, noted how far The Actuary
had come since SIAS first launched its predecessor, Fiasco, in 1978. He said
the magazine’s ABC circulation of 22,764 was ‘testament to our pull worldwide’,
as it ‘provides a valuable service for actuaries’.
Mr Oldham set his sights on the magazine’s circulation
reaching 30,000 within the next decade. ‘I am confident its popularity will
continue to grow in new hands,’ he said.
Redactive’s Joanna Marsh said the company was committed
to continuing the ‘good work’ that had been done with The Actuary in the past.
Redactive is committed to ‘upping the quality’ in terms of content, as well as
giving the magazine and website a ‘contemporary feel’, she said.
The February 2012 issue also represents the first edition
of The Actuary with Deepak Jobanputra in the editor’s post. Describing the
magazine as the ‘authoritative voice of the profession’, he said: ‘We have a great
opportunity through the magazine, the
website and events to get our message across.’
Mr Jobanputra also noted the global reach of the
magazine, with 40% of the Profession’s members based overseas. The actuarial
profession is one of the leading global specialisms based in the UK, he said.
Stating an ambition to see actuaries recognised globally
as experts in risk management, he added: ‘It’s never been a more exciting time
to be an actuary.’
The new-look magazine received a positive response from
attendees at Wednesday’s event. Chris Worsley, marketing director, risk and
financial services at Towers Watson, welcomed its ‘lively’ appearance, while
the layout also won praise from SIAS social convenor Mark Dainty. As a director
at High Finance Group, he also described his experience of working with
Redactive as ‘great’.
Margaret de Valois, director of the global pensions and
investment advisory team at Mazars, and a former editor of the publication, said
the new look showed the journey that magazine had made over recent years.
‘We’ve come a long way,’ she said.
Her sentiments were echoed by Paul Shelley, policy
manager at the Institute and Faculty, who described the magazine as ‘crisper’
and added: ‘It’s building on what we had before, it’s refreshing something that
was doing a good job.’